Plant-based beverages or goods cannot be labeled as milk products, according to the Food Safety and Standards Authority of India (FSSAI). It has now ordered that plant-based products be removed from the dairy milk products category on e-commerce sites immediately. As veganism has grown in popularity, many established packaged food firms, as well as start-ups, have entered the plant-based beverage market. Plant-based milk replacements are expected to expand at a CAGR of 20.7 percent in India by 2024, reaching $63.9 million. The dairy sector has been outspoken on the matter, with Amul even running a commercial opposing plants that use the name “milk.”
The Food Safety and Standards (Food Products Standards and Food Additives) Regulations, 2011, explicitly lay out advisory rules for the usage of dairy terminology in naming products. The “use of any dairy term” for a product that is not milk, milk product, or composite milk product is forbidden, according to these laws, and any such activity is in “contravention” of these regulations.